Culture Studies for Fashion Essay Example for Free

Culture Studies for Fashion EssayThis essay discusses how fashion helps convey the social individuality of the comfortable and wealthy. Status includes class, gender, and ages. Status is substantial in todays society. As Coco Chanel said, women should dress as plainly as their maids (Davis 199257). A mortal who is wealthy is a symbol of a person who is successful and of high income in the society. Being wealthy can upgrade ones stance to a higher class, and to be associated with the upper class society. Being wealthy will bring about better lifestyle and standard of living, which allows one to impel to a better place and area of residence. Naturally, it creates a bigger opportunity to mingle with societies of a different class. This essay will discuss about consideration and wealth followed by the history of fashion and how important the type of fabric is in differentiating status and classes. We will then discuss about how technology in the 21st century has helped in the development of fashion.In the late 13th and 14th century, the fabric and gem trade brought back from the east started and spread end-to-end Europe. These fabric and cloths could only be afforded by the well-heeled, thus wearing these clothes showed the status in the society. This was as Davis (1992 58) said, Wearing ones wealth on ones back. Different classes of mass had very different lifestyles and accompanied different activities. For example the upper class people went shopping, had afternoon tea, attended evening balls, and were presented the chance to aim an education in school.The standard of living was very vastly different as lower class people had to suffer, go through hunger, and possess no extra money for anything other than their basic necessities. Their source of income were either by functional day and night in the factory, working as maids for the rich or operating small business stalls. Aristocrats and upper class people communicated their wealth by wearing lu xurious brands, expensive accessories, jewelry, and whimsical apparels from famous designers, and the men talk about business, cars, property, and women.In the eighteenth century, male and female of the aristocracy, and of the upper Bourgeoisie who emulated it, were equally partial to ample display of lace, rich velvets, fine silks, and embroideries, on appease. To highly ornamented footwear, to coiffures, wigs, and hats of rococo embellishment, and to lavish use of scented powders, rouges, and other cosmetics (Los Angeles Country Museum of Art 1983 in Davis 1992). In the twentieth to twenty initial century, technology started to bend more and more advance. People started to be more reliant on computers.Internet has become a very useful adit to immediate information. The mass public has fast and direct access to information through the Internet, as an example they can also now browse lavishness brands website, watch fashion shows, and do online shopping. Therefore with the eas e of access to information, marketing and publicity of a product can reach the consumer level faster than incessantly before. When a jewelry or highlife brands product is worn, people can easily recognize the product and have an idea of a persons wealth through the worth of their attire.According to Arvanitidou and Gasouka Dressing is an important and controllable way to communicate ones values, particularly rich in emotional and psychosocial consequences. People are willing to pay for luxury brand as the brand name is associated with fashion, elegance, class and value. Some example of the designer brands under the luxury category are such as Louis Vuitton, Prada, Chanel, Gucci, Salvatore Ferragamo, Hermes, Versace and others. These luxury brands have been well known in the fashion retail market for a long time.Buying branded goods is similar insurance for women as it can easily be sold in the second hand market apart(predicate) from it being fashionable and trendy. The other re ason luxury brands sell well is due to is timeless, evergreen design. Some classic designs will stand the test of time. shop to women has a therapeutic effect, be it in shopping malls, luxury shops, or department stores. They indulge in the moment and make themselves happy, especially when buying from luxury brands. Upper class people have the financial capability to purchase most of the things that they like.They also like to compare amongst themselves, so they are ometimes under coadjutor pressure to have the latest and the most fashionable product in order to show off and convince people of their status in the society. With this, they would be able to show that they are wealthy enough to enjoy the luxury brands quality products and prove their status. Drama and television advertisement has become a major influence in marketing and publicity of products, especially to the young people. Young people in the twenty first century like to idolize film stars, celebrities, and Korean po p stars, following closely their news, styles, actions, and lifestyles.As the Internet now is very advanced, young people can see sound news on the Internet and share the news out to their circle of contact. The standard of living today has changed globally and young people today have higher disposable income. This allows them to chase after branded goods as we are living in a much commercialized world today. We are pee with commercials and advertisements in every direction, from the television, to the radio, magazines, billboards, sponsors of sports, etc. Therefore young people today are also chasing after luxury brands to be associated with status and class.Young children in the twenty first century are more matured thinking they use make up, wear sexy dresses, and make themselves looks like an adult. They make up a big portion of market share for new technology products which is in trend such as Ipad mini, Iphone5, and Samsung note two. Possessing either one of these product, p eople will easily recognize their wealth through the products worth. In conclusion, wealth is an important factor complementing status. Historically, there was a big contrariety between aristocracies, upper class people and lower class people in terms of lifestyle and attire. Wearing the right clothes, the appropriate dress for the occasion, designation in rather than standing out, is the dominant concerns of most people (Twigg 2009 4). Wearing a classic, elegant gown in an evening party is very important in forming the impression of yourself on status and class. Internet and the latest technological products are very useful in helping people receive primary information. The products of latest technology are most of the time expensive, and holding the latest items will show that one is wealthy.